As you're probably well aware, having a website is only half the battle. The other half is getting people to your site. This side of the industry has been inundated with terms like SEO, PPC, affiliates, partners, link exchanges, and any other number of buzz words.

The problem is that all these buzz words have been abused with empty promises, false expectations, and flat out, blatant lies. So before we go any further, let's get one thing absolutely straight:
There are no guarantees in marketing!

Take some time and come to terms with that statement. Sure, everyone wants that silver bullet that is going to guarantee traffic to their site or sales to close. You just spent $10,000 on a website and you want someone to assure that people are going to visit your site and buy something. If there were any real guarantees in the success of business, they wouldn't be called "ventures," right? We know you want solid answers and promises, and there is nothing we'd like more than to be able to provide that. But the truth is that neither Scoja nor anyone else can make such promises.

That said, there are certainly ways to improve your odds, and really, that's what marketing is all about - getting the word out so that if you really do have a viable business model, people will know about it so they can make informed decisions about purchasing your products or services. So instead of making promises we can't keep and setting expectations that aren't realistic, we aim to present options to you so that you can then prioritize what works best for you.

There are many ways to market your online venture--everything from banner ads to TV spots. Scoja doesn't currently do a whole lot in the radio and TV realm. Everything else (print and web based advertising) is right up our alley.
Some of these topics need their own page, but in a nutshell, here are the typical services we provide for our clients:

• Natural Search Engine Optimization (SEO)
• Pay Per Click Advertising (PPC)
• Link Exchanges
• Email Campaigns